Find my savings
Don't let your FSA dollars expire! Capture this spend before it disappears.
Don't let your FSA dollars expire!
Unlock a $50B pre-tax market. Customers spend more with pre-tax dollars, and we make it fully compliant.
Boost AOV & LTV
Pre-tax dollars = higher spend.
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Fast Setup
Get setup in under 30 minutes
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Fully Compliant
Real doctors, real approvals.
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Audit-Safe
Risk-free HSA/FSA solution.
Unlock a $50B pre-tax market. Customers spend more with pre-tax dollars, and we make it fully compliant.
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$3,000+ average annual HSA contribution per household
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$16B spent yearly from HSA/FSA accounts on everyday health products
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Read the Compliance Warning for Merchants
Click to view all details
If your brand pays a doctor to approve a customer’s purchase, it can be considered a paid medical referral — a violation of federal anti-kickback laws. That opens the door to:
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Legal Investigations
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IRS
Audits
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Fines or Penalties
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Brand damage from non-compliance
Wellness Pay eliminates this risk by handling all medical approvals independently. You stay fully outside the liability chain — no legal exposure, no compliance headaches.
What does it cost to use Wellness Pay?
We charge a simple monthly SaaS fee for access to the platform, plus a small fee per approved transaction. There are no setup costs or hidden fees. This way, our incentives are fully aligned with yours. We only succeed when you do.
What makes you different from other platforms?
They charge merchants fees and pay doctors to approve purchases - creating legal liability for kickbacks. But the problems go deeper. Their doctors write approvals based only on brief online questionnaires with no real medical consultations or patient relationships - it's essentially a mass-produced "prescription mill" approach. The IRS has specifically warned against their methods, and they're facing federal investigations. We eliminate all this risk by using real medical evaluations with licensed physicians who establish proper doctor-patient relationships. Plus, customers pay us directly so you stay completely outside the liability chain. We're built specifically to meet IRS and medical board standards while they're cutting corners. Learn More Here.
What reporting do I get access to?
Every merchant gets a dashboard with full visibility into transactions, fees, and customer engagement. You’ll see which products drive the most HSA/FSA spend and how much incremental revenue Wellness Pay adds to your business.
Do you provide marketing materials and graphics?
Yes! We give you everything you need to promote HSA/FSA eligibility. You get access to our Figma file with professional badges, banners, and marketing assets that you can use as-is or customize with your branding. We also provide a complete Notion workspace with a ready-to-use landing page, email templates, and copy you can adapt. No need to create anything from scratch - we've done the design work for you.
What if customers have questions about their eligibility?
We handle all customer support. Your team never has to deal with medical questions, insurance issues, or compliance concerns. We're the experts - let us handle it.
How does Wellness Pay work today, and what’s coming soon?
Right now, Wellness Pay runs as a post-purchase flow. After checkout, customers get a link to complete their intake and generate the HSA/FSA documentation they need. You can add it in minutes through our Shopify app, and it’s also compatible with Checkout Champ and other platforms.
We’re starting with a lower early-adopter rate to make it easy to get up and running. By October, we’ll also support direct HSA/FSA payments at checkout, so customers can use their funds instantly without waiting for reimbursement. At that stage, pricing will increase slightly, but early adopters will continue to receive preferred rates for being first in.
Everything you need to simplify eligibility, speed approvals, and enable compliant benefit payments at scale.
Customers choose HSA/FSA at the time of purchase to unlock benefit eligibility instantly and securely.
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Customers answer questions about their conditions through a quick intake reviewed confidentially.
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Providers create paperwork within 24 hours to support benefit use for eligible purchases.
Customers choose HSA/FSA at the time of purchase to unlock benefit eligibility instantly and securely.
Customers answer questions about their conditions through a quick intake reviewed confidentially.
Providers create paperwork within 24 hours to support benefit use for eligible purchases.
