Our Team

Our leadership team brings decades of experience across high-growth startups, Fortune 500s, capital markets, healthcare, and fintech. Together, we’ve launched regulated consumer brands, scaled e-commerce companies, built enterprise sales teams, led complex financial operations, and shaped public policy.

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Peter is a seasoned operator with over 15 years of experience in payments, fintech, and lending. He’s held leadership roles at Stripe, BBPOS, First Payments, and CapMark Group.

Peter Charland

Chief Executive Officer

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Krystal is an ops exec with over 15 years of experience in logistics, CPG, and venture-backed startups. She’s held leadership roles at Fluor, Imperial Oil, Elevation Capital, and Coulson Capital — scaling brands, building teams, and driving execution at various stages.

Krystal Vogel

Chief Operating Officer

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Inveer is a finance executive focused on growing shareholder value and risk management through strategic business planning and operations management. Working with public and private companies Inveer has advised companies ranging from early stage start-ups, through large and complex corporations.

Inveer Saprai

Chief Financial Officer

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Dave McCulloch, a 20+ year tech veteran, has led teams on major multi-billion-dollar projects in hospitality, land development, nonprofits, politics, and ecommerce. Blending a unique combination of strategic communications with a multifaceted tech background, he crafts solutions, conveys their value, and navigates public scrutiny.

Dave McCulloch

Chief Technology Officer

Board of Directors

80+ years of combined experience in scaling SaaS, logistics, and fintech platforms, including multiple $100M+ ventures.

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Founder of Wellness Pay and CEO of Coulson Capital, Foster has 20+ years of experience scaling businesses across industries, including The Wellness Company, one of the fastest-growing health brands in the U.S.

Foster Coulson

Founder and Chairman | Wellness Pay

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Co-founder and President of ShipBob, a logistics platform serving 5,000+ eCommerce brands. ShipBob has raised $300M+ and was valued over $1B. Former Deloitte consultant with an MBA and BS in Computer Engineering.

Divey Gulati

Co-Founder | ShipBob, Inc.

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Tech entrepreneur with 15+ years in software development and digital innovation. He’s built scalable AI tools that streamline operations and boost profit margins for small and mid-market businesses, helping them work smarter and grow faster.

Rob Gonda

Chief Technology Officer | Vendormint

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Founder of Checkout Champ and CEO of Konnektive CRM. With 20+ years in e-commerce and marketing, he supports 100,000+ online stores with scalable tech and payment solutions.

Matthew Martorano

Founder and CEO | Checkout Champ

Trusted Advisors

175+ years of leadership across healthcare, consumer marketing, and brand strategy including best-selling authors, Emmy nominees, and high-growth founders.

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CEO & Co-founder of Obvi, which surpassed $100M in sales in under 5 years. EY Entrepreneur of the Year winner and host of Chew on This podcast. Also runs a DTC media agency and consults in eCommerce.

Ronak Shah

CEO | My Obvi

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Internist, cardiologist & epidemiologist with MD (UT Southwestern), MPH (Michigan), and BS (Baylor). Former vice-chief at Baylor and academic lead at St. John Providence. Published 1,000+ papers on COVID‑19 & cardiovascular care and testified before the U.S. Senate.

Dr. Peter McCullough

President | McCullough Foundation

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Global CRO at Carbyne and former CRO at ShipBob, where he scaled revenue 25x and built one of Chicago’s fastest-growing tech firms. He’s led GTM at CoverWallet and OnDeck (NYSE: ONDK), holds an MBA from Chicago Booth, and serves on the BBB board.

Paul Rosen

Chief Revenue Officer | Carbyne

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Global health and wellness leader with 100M+ followers. Emmy-nominated host, bestselling author, creator of The Fitness App, and co-founder of Empowered Media. Built the top-selling home fitness DVD line in history and leads multiple wellness ventures.

Jillian Michaels

CEO | The Fitness App

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Co-founder and CEO of Empowered Media. Giancarlo has launched and scaled ventures across wellness, entertainment, and digital media, including Alaya Naturals, FitFusion, and Tailgate Fest. He holds a BA in Communications from UCLA.

Giancarlo Chersich

Co-Founder & CEO | Empower Media

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Greg holds a master’s and doctorate in psychology and pioneered the use of behavioral science in advertising. He’s led national campaigns for brands like Hooked on Phonics and Dollar Shave Club, and founded Adcology to apply psychology to consumer targeting.

Dr. Greg Cynaumon, Ph.D.

CEO | Adcology

WellnessPay exists because the system is upside down. Americans work hard, but still have to choose between their health and their wallet. WellnessPay is here to fix that. We make HSA and FSA spending automatic, and compliant. The way it always should have been.

Our Team

Board of Directors

Trusted Advisors