Chief Operating Officer

Krystal is an ops exec with over 15 years of experience in logistics, CPG, and venture-backed startups. She’s held leadership roles at Fluor, Imperial Oil, Elevation Capital, and Coulson Capital — scaling brands, building teams, and driving execution at various stages.

Chief Financial Officer

Inveer is a finance executive focused on growing shareholder value and risk management through strategic business planning and operations management. Working with public and private companies Inveer has advised companies ranging from early stage start-ups, through large and complex corporations.

Chief Technology Officer

Dave McCulloch, a 20+ year tech veteran, has led teams on major multi-billion-dollar projects in hospitality, land development, nonprofits, politics, and ecommerce. Blending a unique combination of strategic communications with a multifaceted tech background, he crafts solutions, conveys their value, and navigates public scrutiny.

Founder and Chairman | Wellness Pay

Founder of Wellness Pay and CEO of Coulson Capital, Foster has 20+ years of experience scaling businesses across industries, including The Wellness Company, one of the fastest-growing health brands in the U.S.

Co-Founder | ShipBob, Inc.

Co-founder and President of ShipBob, a logistics platform serving 5,000+ eCommerce brands. ShipBob has raised $300M+ and was valued over $1B. Former Deloitte consultant with an MBA and BS in Computer Engineering.

Chief Technology Officer | Vendormint

Tech entrepreneur with 15+ years in software development and digital innovation. He’s built scalable AI tools that streamline operations and boost profit margins for small and mid-market businesses, helping them work smarter and grow faster.

Founder and CEO | Checkout Champ

Founder of Checkout Champ and CEO of Konnektive CRM. With 20+ years in e-commerce and marketing, he supports 100,000+ online stores with scalable tech and payment solutions.

CEO | The Fitness App

Global health and wellness leader with 100M+ followers. Emmy-nominated host, bestselling author, creator of The Fitness App, and co-founder of Empowered Media. Built the top-selling home fitness DVD line in history and leads multiple wellness ventures.

Co-Founder & CEO | Empower Media

Co-founder and CEO of Empowered Media. Giancarlo has launched and scaled ventures across wellness, entertainment, and digital media, including Alaya Naturals, FitFusion, and Tailgate Fest. He holds a BA in Communications from UCLA.

CEO | My Obvi

CEO & Co-founder of Obvi, which surpassed $100M in sales in under 5 years. EY Entrepreneur of the Year winner and host of Chew on This podcast. Also runs a DTC media agency and consults in eCommerce.

President | McCullough Foundation

Internist, cardiologist & epidemiologist with MD (UT Southwestern), MPH (Michigan), and BS (Baylor). Former vice-chief at Baylor and academic lead at St. John Providence. Published 1,000+ papers on COVID‑19 & cardiovascular care and testified before the U.S. Senate.

Chief Revenue Officer | Carbyne

Global CRO at Carbyne and former CRO at ShipBob, where he scaled revenue 25x and built one of Chicago’s fastest-growing tech firms. He’s led GTM at CoverWallet and OnDeck (NYSE: ONDK), holds an MBA from Chicago Booth, and serves on the BBB board.

CEO | Adcology

Greg holds a master’s and doctorate in psychology and pioneered the use of behavioral science in advertising. He’s led national campaigns for brands like Hooked on Phonics and Dollar Shave Club, and founded Adcology to apply psychology to consumer targeting.